Because of Corona 19… The frequency of using smart speakers in the US has also increased

According to the data released by NPR and Edison Research on April 30 (local time), the number of consumers who access news, information, music, and entertainment through smart speakers is increasing due to the spread of Corona 19.

Three-quarters of adults over the age of 18 in the U.S. have changed their lives due to the effects of Corona 19 and are changing their way of dealing with media. After the proliferation, 35% of smart speaker holders in the United States said that they listened to news and information on their devices, and 36% said music and entertainment consumption increased. This number is higher in the 18-34 year old. 50% said their consumption of news and information increased, and 52% said their chances of accessing entertainment such as music increased.

According to the survey, the time to listen to news on smart speakers has increased compared to last year. Of the respondents in the spring of 2019, 30% said they listen to the news at least 3 hours a week, 40% said they listened to the news for 1-3 hours, and 30% said it was less than an hour. In this spring, when quarantine continued, 32% had more than 3 hours, 43% had 1-3 hours, and 25% had less than 1 hour.

Smart speaker owners working at home have more times to request news than general owners due to the spread of Corona 19 infection, but still request updates such as weather and time less frequently. Although 65% of home workers listen to news through smart speakers, this rate is 62% of all smart speaker users.

Adults who are forced to live in quarantine also tend to expand smart speakers in their homes. This is because they understand the significance of having smart speakers all over the house. In the case of smart speaker owners with children, there are quite a few answers that consider buying another one for them. For children, 47% responded in the spring of 2019, but this year reaches 71%.

This survey was conducted from March 31 to April 1 to investigate changes in consumer consciousness after Corona 19. Edison Research said that since tens of millions of Americans are not commuting to work, smart speakers are becoming an important means of getting news and information.The widespread use of voice assistants will increase the demand for use in vehicles when commuting begins again. .

The report explains that the number of adult smart speaker owners in the United States is 60 million, accounting for 24% of the total population. This is a conservative number, but another survey recently revealed that 87.7 million people have smart speakers in the U.S. and one-third of the adult population. Related information can be found here .