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The British band The 1975 unveiled the material for a new album (Notes On A Conditional Form) and introduced a virtual space, Mindshower, where fans and creators can freely create remixes and illustrations.
Mindshower is an interactive website that not only presents the background or theme of album production, but also allows fans and creators to create content again and share it with the world through their respective interpretations. This place is filled with various materials such as music system data, that is, various track summaries divided by parts to make it easier to edit audio tracks in music production, album artwork, band logo data, product design data, etc. for each song.
Productions made using this can also be posted in the same virtual space. Various works have already begun to be shared on social media, and the highly rated ones will be used in the Amazon Music campaign. The slogan that stands out by entering the virtual space is to learn, create and share (LEARN, CREATE SHARE). For an artist, the subject matter of the work is a precious thing that can be said to be a soul, and it can be seen that it is part of an attempt to disclose it, learn together, and create together through it.
In addition, you can see stage photos and production processes such as photographers, graphic designers, and fashion editors who participated in the band production. This attempt can be said to be an example of the increasing number of games and movies being influenced by the digital space. Related information can be found here .
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