Twitch, a game-specific live streaming platform, has begun trial operation of Multiplayer Ads that show viewers the same advertisement at the same time.
Multiplayer advertisements can show viewers the same time and time. When a distributor manually chooses to display a multiplayer ad, the same ad will be displayed at the same time to all viewers except for some regions and languages.
In addition, after the multiplayer advertisement is over, a vote is held to give a virtual currency, Bits, to the distributor. Beats are awarded according to the result of the vote. The Beats are sent to the distributor at the expense of the general viewer, but the Beats given by this vote are paid by Twitch, not the viewers, and Twitch is urging to vote.
At the time of announcement, multiplayer advertisements are in the closed beta stage, which is implemented only in some channels, and the product range will be further expanded through future updates. Twitch has revealed that it wants to support creators that both creators and fans can experience and love with the true spirit of Twitch. In addition, they asked for cooperation in improving the user experience by posting comments on the forum or voting on the posted comments on advertisements displayed on Twitch. Related information can be found here .