Twitter has reportedly removed its response to AMP (Accelerated Mobile Pages) and will no longer redirect users accessing websites from mobile apps to AMP pages.
AMP is an open source HTML framework designed to quickly display mobile websites developed by Google and Twitter. Since the announcement of AMP in 2015, Google has been focusing on promoting AMP, such as requiring the adoption of the AMP format for functions such as Google Search Top Stories for mobile, and delaying ad loading times other than AMP by one second.
However, in reality, it is not that fast, or the AMP page lacks content compared to the original site, so users or developers AMP churn are pointed out. Accordingly, Google announced a policy to suspend AMP preferential treatment in May 2021.
According to the report, on November 18th, the site page for Twitter developers explaining how to become AMP was updated, and support for this feature is currently ending and will be completely abolished in the fourth quarter of 2021.
Until now, in the Android or iOS Twitter app, if there was an AMP version on the site outside the link, it was supposed to redirect to that page. However, with the abolition of this AMP response, the existing page will be opened in the future.
Twitter is being completely abolished in the fourth quarter of 2021, and it seems that it has already been almost abolished. As mentioned earlier, this move is a welcome change for Twitter proponents, as AMP poses a lot of developer burden, and most AMP is mostly AMP, so that iOS app developers create an extension to remove the link to AMP and redirect to the entire site. That’s because the content didn’t have the same features as the full site version. Related information can be found here.