Nike has announced the Nike Adventure Club, a subscription service for children’s sneakers.
Subscription services that pay a fixed monthly amount are common in web services and apps. However, the Nike subscription service sends sneakers regularly for a fixed amount of money each month. For sneakers, you can choose between Aniki or canvas brands, and of course you can specify the size. It is intended for children from 2 to 10 years old.
A plan that allows you to receive sneakers four times a year is $20 per month, $30 for six times a year, and $50 per month for a plan that allows you to receive sneakers 12 times a year. Even considering that the average price of children’s sneakers is $60, it is a little cheaper.
The child grows quickly, so the shoe size changes quickly. In this regard, a subscription service can have advantages for children. In addition, the shoe box includes the child’s name and an adventure guide including outdoor games and activities that can be played with parents.
Nike has been testing a subscription service under the name of Easy Kicks through Facebook ads for the past two years. At the time, it is said that 10,000 participants learned what was required for the Nike Adventure Club. Related information can be found here .