According to a report released by market research firm Canalys, China’s Baidu surpassed Google in the smart speaker industry to take the second place.
Baidu’s smart speaker shipments in the second quarter of this year were 4.5 million units. The global market share is 17.3%. This is the result of rapid growth, an increase of 3,700% over the previous year. Canalisys said that the main result was the introduction of an inexpensive model of 98 yuan in the smart speaker market, where sales were not so good.
Baidu is also competing with Google in the search engine market. Of course, as foreign media pointed out, even if it ranks second, it seems that Google does not seem nervous. The reason is that even though the industry is the same, the target market is different.
Although Baidu smart speaker has grown rapidly, there will be many people who do not even exist yet. Where Baidu released smart speakers is limited to the Chinese market. On the other hand, Google does business all over the world except China.
Amazon ranks first in the smart speaker market. The number of units shipped is 6.6 million units, accounting for 25% of the market share. However, looking at Baidu’s growth, it is impossible to know what will happen next year, at least in terms of its appearance. Both Google and Amazon are some of the things that let you feel that the great China is coming. Related information can be found here .