Tyler Blevins, the operator of popular game channel Ninja, has signed a partnership agreement with adidas, a sports goods company. Ninja is known as the first person to achieve 10 million followers by operating a Twitch channel that relays gameplay such as Battle Royale and Fortnite.
Adidas recently signed a contract with a professional e-sports team to advance into the e-sports field. This time, he signed a contract with a ninja as the first private contractor. Adidas said it was intended to support outstanding creators in the game field.
Adidas said it is looking for ways to support 2.3 billion gamers worldwide. For this, we want to have a good influence on the play of all kinds of esports players.
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I’m humbled, and excited, to officially announce my partnership with @adidasoriginals
. https://t.co/B42gK4AoF5 #createdwithadidas pic.twitter.com/PdAKnCflCD— Ninja (@Ninja) August 27, 2019
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For reference, Ninja has already moved the platform from Twitch to a Mixer provided by Microsoft. Not only that, but they are also making a name for themselves by introducing their own toy brand and receiving $1 million in rewards from EA through the Apex Legends game broadcast.
For Adidas, it is the first time to deal with individuals. Related goods such as clothes and shoes inspired by the games played by ninjas are also expected to appear in the future. Related information can be found here .