In the Pepsi online advertisement experiment using blockchain technology, it is said that the cost efficiency of viewing exposure has improved by 28%.
According to the British advertising company WPP Group, the experiment was conducted as part of Project Proton, which uses a smart contract that automatically pays for appropriate advertisement exposures that match the corporate brand image and eliminates falsely marked advertisements. The test was conducted in the Asia Pacific region last March.
The advertising network owned by the WPP Group is said to have improved 28% efficiency as previously stated in terms of exposure cost compared to distributing advertisements without a smart contract. Officials expect this technology to further increase advertising expectations and increase the transparency of the entire advertisement. Pepsi is also planning to conduct more online advertising experiments to measure the overall impact of using blockchain technology. Related information can be found here .