With AI predicting the future of doing much of what humans do, reality marketing is being automated by mechanical science. JPMorgan Chase announced that it will introduce AI to display ads and e-mail copy. It is said that AI-made copies often double the click-through rate of human-made ones.
JPMorgan Chase has signed a five-year contract with Persado, a marketing company that has adopted AI to generate copies displayed on emails or browsers. According to JPMorgan Chase, Persado’s machine learning-generated copies yield better results than human-made ones. Specifically, advertisements containing copies made by machine learning have a higher click rate than those made by humans, and in some cases, record more than twice the click rate.
An official from JPMorgan Chase said that machine learning will be of great help in capturing people’s hearts in the field of marketing, and that Persado technology shows remarkable promising potential. This technology makes copies and titles that marketers did not make through objective judgment and experience.
Details of the contract between JPMorgan Chase and Persado were not disclosed. However, Persado said it would use machine learning for display ads, Facebook ads, and direct email. In addition, the use of machine learning in marketing does not plan to reorganize the JPMorgan Chase company.
Alex Vratskides, CEO of Persado, describes his technology as a natural advancement in technology that improves human work, just as calculators replaced researchers in the 1950s. It gives insights based on creative marketing community data, and has a mathematical answer that marketers couldn’t answer when asked why they used this word.
JPMorgan Chase is the first to introduce Persado’s AI to the entire platform, but it is said that there are quite a few companies under consideration. From this, it is expected that the flow of introducing AI into marketing will accelerate. Related information can be found here .