Today, on video platforms like YouTube, Autonomous Sensor Meridian Response (ASMR) is popular. It literally means that it catches the sound so that it reacts sensitively to audio-visual as an autonomous sensory pleasure reaction. However, Apple also jumped into this ASMR video. On the 8th, four ASMR videos shot on the iPhone were released on YouTube.
ASMR, as previously stated, refers to images and sounds that stimulate human vision and hearing. You can find and listen to videos that seem to relax your brain, such as only the sound of the rain being heard on YouTube. The ASMR video posted by Apple was filmed by Bear Pogel with the iPhone XS and iPhone XS Max. There are four types: the sound of waves and the sound of whispering cutting down trees, the sound of walking through the forest, and the sound of rain. You can enhance the effect by listening to them all with headphones attached.
Of course, it may be regrettable that it is about 10 minutes shorter than other ASMR videos, but this video is marked as Season 1, so Apple may continue to upload new ASMR videos in the future.
Apple’s ASMR video was made from an iPhone advertisement. Even if you need additional accessories and apps, it appeals to the charm of making ASMR videos on the iPhone. Of course, to make an ASMR video, an external microphone is essential. Even if it’s marketing, it can be a successful marketing case if you keep watching and listening to promotional videos to hear the comfortable sound of ASMR.