Spotify announced that it has begun testing the Brand New Music for You feature in the United States, informing fans when musicians release new songs.
Until now, Spotify has been notifying users of new song information. However, this was not all, but only the curators selected. However, in this new structure, musicians can become sponsors of pop-up notifications and provide new song information to fans.
The advantage is that users are less likely to miss information on new songs of a favorite musician. However, when many musicians use it, pop-ups may increase and it may feel cumbersome. However, the alarm is limited to the musician’s followers. Only premium users can cancel certain artist alarms. Whether this system will work outside the United States will depend on test results. However, it is highly likely that Spotify will attract attention as a means of distributing new song information. Related information can be found here .