According to data released by market research firm NPD, U.S. video game sales in the first quarter of 2020 reached a record high of $1.86 billion, an increase of 9% from the same period in 2019.
The main cause is Corona 19. This is because more and more people are playing video games as curfew increases. NPD said that video games have played a role in maintaining comfort and relationships for thousands of people during difficult times. As they stayed at home, people played games as a means of distraction, escape, or connecting with family and friends. Regardless of virtual reality, he explained that it will lead to growth in game usage and sales in the first quarter.
In addition, game titles enjoyed by numerous consumers are contributing to this growth. Animal Forest, announced by Nintendo, recorded the highest sales ever recorded by Nintendo in the first quarter of its launch. Of course, it played a role in contributing to switch sales despite supply problems. It seems to have played a positive role in the fact that there weren’t many competing titles since it was released when the ban on going out was issued.
In fact, the success of the Switch could be hit back at the end of the year with a next-generation console from Microsoft or Sony. But now, rather than spending money on the Xbox and PlayStation, millions of consumers can stay current. The rising unemployment rate in the US is also expected to affect the game industry’s balance sheet.