Techrecipe

Beneficiary of Corona 19? Vegetable meat sales surge in the US

With the corona 19 epidemic, people around the world are being forced to live a different life than ever. Wearing masks and maintaining social distancing, banning going out, games and online workshops are popular. More and more people bake or cook at home.

It is said that sales of unexpected products in the United States also increased significantly. It is vegetable meat and artificial meat. For nine weeks from March 1st to May 2nd, companies such as Beyond Meat and Impossible Meat reported that their sales of vegetable meat in supermarkets increased by 264%. It is vegetable meat that has recently attracted attention as an alternative to new meat, but even taking this into account, the trend is explosive.

The reason is obvious. Since the meat factory was temporarily closed due to the Corona 19 outbreak, more people are buying vegetable meat as a real alternative instead of a health-conscious option, but in some sense. For this reason, it has experienced an unexpected market expansion that naturally spreads to layers that have not been exposed to vegetable meat until now. As the meat factory is reopening little by little, attention is focused on how many of those who first encountered vegetable meat will find artificial meat again. Related information can be found here .