Cameo is a video customization platform that connects celebrities and fans born in Chicago, USA. The demand for cameo increased explosively as the number of people staying at home increased due to the Corona 19 crisis, and the proportion of celebrities who signed up only in March reached 78%, and sales grew by more than 400% than before the ban on going out.
Cameo is a company founded by six people, including former NFL agents in 2017. Currently, there are over 250 employees. At first, the celebrities in use were mainly players, but now more than 18,000 people, regardless of genre, such as actors, comedians, talents, TV presenters, reality show performers and entrepreneurs, have joined. The fee is between $15 and $1,000 per piece, 25% of which comes as a commission, and the remaining 75% to celebrities.
The video message to ask for a celebrity is up to 250 words, and the content is diverse, such as congratulations or encouragement. Discrimination and hate messages are deleted, but basically anything is possible without these problems. The most frequent request is a surprise gift request.
Entertainers can set their own prices. When the request comes in, the work is finished by reading the script displayed on the smartphone while recording. Delivery period is within 7 days. Some of the participating celebrities are making a significant amount of money, and it can be attractive because you can even make a fan service and earn pocket money just by opening a smartphone in the morning and recording for a while.
As stated earlier, cameo’s sales increased by 400% as a ban on going out in the United States was enforced in early March, and in April, it succeeded in turning profits for the first time since its foundation. In May, the number of videos exceeded 1 million and is expected to exceed 100 million dollars in annual sales this year. Of course, 25% of this is for cameos. Related information can be found here .