Alexa in a play house kitchen toy

Alexa 2-in-1 Kitchen and Market was announced by KidKraft at Toy Fair in 2020. It is a toy kitchen for playing house. It’s a big and colorful toy like the United States, but as the product name suggests, this product is a kitchen that supports Alexa, Amazon’s voice assistant function. The Alexa terminal is built into the shelf, so children can chat while playing with Alexa.

The target age of this product is 3 years old or older. When he scans the object, Alexa talks to the child, asking if he needs salt. It encourages children to have a pleasant high-tech kitchen experience through interactive functions.

Of course, parental consent is required before a child can use the Alexa function, and parents can control the deletion of collected data. If parents don’t approve of the Alexa function, it’s just a simple toy kitchen like it used to be. Once approved, it triggers an RFID sensor in the kitchen set to scan the item and start a conversation with Alexa.

If the child reacts during a conversation with Alexa, the initial conversation data is saved. Stored voice data can be deleted manually through the parent account or automatically deleted every 3 or 18 months.

This product feature does not contain advertisements, nor does it induce purchases for content, services, or products. It explains that it also does not collect personal information. They say they don’t have conversations that they don’t think are suitable for their age. Through the Alexa Privacy Hub, parents can view and delete voice data from their account.

Amazon has been looking to expand the Alexa ecosystem. This product also shows that this expansion of the Alexa ecosystem has extended to children’s toys. The price is $300. Related information can be found here .