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On June 23, Microsoft announced the end of the game live platform Mixer service. At the same time, Microsoft has set a plan to partner with Facebook to convert users to Facebook Gaming.
Microsoft, which started providing a game live streaming platform called Beam in January 2016, changed the platform name to Mixer in May 2017, added various new features, and renewed the service. Mixer also tried to strengthen the content by signing an exclusive contract by scouting the popular Ninja on Twitch through live broadcasts.
However, on June 23, Mixer announced the shutdown for mixer partners and distributors, and announced on Twitter that it has decided to form a formal alliance with Facebook Gaming. Phil Spencer, senior vice president of the game business at Microsoft, said in a statement about the end of the service that the vision and experience of providing gamers with the time needed to expand their live streaming community were out of sync. He explained that he decided to apply. In an interview, he admitted in an interview that the sluggish business was the reason for the end of the service by saying that the mixer’s monthly active viewership was lagging behind major similar platforms.
The Mixer service will automatically redirect site and app access to Facebook Gaming after July 22, 2020. In addition, by granting a Facebook gaming account to the mixer distributor, it will take over the mixer’s privileges, which can also have partner contracts and revenue-generating program status. Related information can be found here .
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