
Google announced that it will default to automatic deletion in 18 months for location history and web/app activity in Google accounts to enhance privacy.
Automatic deletion of location history and web/app activity was introduced in 2019. Previously, settings that were not saved were possible, but manually removing them was required to save them. Users can choose between 3 months and 18 months for automatic deletion. Manual removal can be done from time to time unless automatic removal is performed.
The new rule is that the default is 18 months of deletion when a new user, location history, or web/app activity is used for the first time. Since this change only affects the default settings, it is possible to change the settings for 3 months or not automatically deleted. Also, the settings for existing users will not change, but Google plans to actively inform the automatic removal control.

This user data is used for search results and advertisement customization, and is important for Google, which is conducting an advertisement business. Google says it believes it should maintain useful information for users, such as finding a destination on a map and getting recommendations on what to watch on YouTube. In this regard, it can be said that even if automatic deletion is set as the default setting, it is judged that there is not much effect in 18 months.
Also, YouTube history is automatically deleted after 36 months when you create a new account or use your YouTube history for the first time. Existing users can choose between 3 months, 18 months, and no deletion options. In addition to advertisements, YouTube viewing records are used to notify you of new seasons of your favorite series you have watched in the past or new works by your favorite artists. The reason why the automatic deletion period is longer than the search or location history may be due to the greater influence of the individual. Related information can be found here .
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