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Facebook CEO Mark Zuckerberg made it clear that he would overturn the policy so far and label posts that violate Facebook policy towards politicians in the future. He said he would quickly label some of what he thought was newsworthy.
This is a response to growing internal and external criticism for Facebook’s neglect of similar posts, while Twitter and others are taking steps to label or hide posts similar to Trump’s posting of uncertain information and threats to the public. It can be said.
But Zuckerberg said for the label that it’s an important part of discussing what’s allowed in our society, so we’ll be able to share and blame it just like any other problematic content. However, I will add a message stating that this content may violate its policy.
Zuckerberg did not mention President Trump’s name when he spoke about the matter. It also did not say when to start the new rules specifically. Zuckerberg avoided a specific response to President Trump’s post, saying it was not a policy violation. However, as other SNS services respond according to policies to deliver correct information to users, internal staff criticism has continued.
As such criticism grew, Zuckerberg tried to calm the situation by announcing on June 7 that it would review Facebook policy. However, afterwards, instead of a specific action on the post of politicians, six organizations, including ADL, the largest Jewish group in the United States, NAACP, a group for improving the status of black people, and the Color of Change, have appealed to Facebook to withhold ads. Also, on June 20th, clothing brand North Face tweeted about canceling its Facebook ad, and another advertiser also appealed for a boycott of the ad in July. Various companies and organizations such as REI, which owns the outdoor brand Patagonia, Mozilla, Verizon, and Unilever, are following this.
This policy, which was announced in the midst of this trend, has already voiced doubts about its effectiveness. The ADL said Zuckerberg’s reaction wasn’t enough, and civil rights organizations also criticized it for wasting time.
Even after Zuckerberg’s announcement, the ad boycott doesn’t seem to stop. On the 27th, Coca-Cola Company Hershey and Honda announced the cancellation of new Facebook ads. It is said that the number of companies and organizations that canceled advertisements on Facebook already exceeded 120. Facebook executives said that there is no policy change for advertisers using pressure on advertising revenue, but Facebook is expected to hurt by adding to the movement of advertising cancellation and this ad cancellation due to Corona 19. The stock price has also plunged after the 26th and has not recovered.
Zuckerberg also announced a new policy that explicitly bans advertisements that promote racial discrimination, in addition to labels for non-policy posts. It would ban claims that certain races, ethnicities, nationalities, religions, sexual orientations, gender identity and immigration status are threats to the safety, health and survival of others. In preparation for the 2020 presidential election, it has announced that it will actively monitor voting-related information for 72 hours of posting on election campaigns that are repressive against voters, and remove threats such as intimidation or misleading posts.
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