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Steve Jobs, who died in 2011 as an Apple co-founder, has returned to Apple after being kicked out of the Apple he founded. When Jobs returned, the first product announced was the iMac, which sold as many as 5 million units.
The iMac, released in the US on August 15, 1998, is an all-in-one PC with a built-in display from the previous Macintosh. The design has a colorful transparent body system, and its ease of handling that even unfamiliar people can easily install. done. Apple Insider, an Apple media outlet, said that the most important computer Apple made up to that time was the Apple II, and the Macintosh changed the world, but the best was the iMac.
Steve Jobs introduced the iMac concept and products, saying that Apple’s achievements and the already announced PowerBook G3 do not exist, followed by a home desktop PC. The iMac is also Apple’s first product to win I before the iPod, iPhone and iPad. I is said to symbolize the Internet, individual, instruction, information, and inspire.
In a presentation, Jobs first talked about Apple’s achievements and finances for over four minutes, saying that it’s been 10 months since Apple’s executives have been renewed, they all work hard, and there are many cars stopped in the parking lot at night and on weekends. And thanks to their hard work, Apple said he was pleased to report today that it was back on track.
This was an opportunity for Jobs to show the audience the image that Apple was on the verge of bankruptcy and that it was about to take a completely new path redesigned. In Jobs’ TV interview the day before the iMac’s announcement, he doesn’t know if Apple is preparing enough iMacs to meet demand, but he says that we produce a lot of iMacs. He replied that it may be far better than that.
In addition to the advanced design that is significantly different from the existing PC, of course, there were some criticisms for the low price. However, when it was released, iMac sales exceeded 1 million units in one year. For example, it is known that the rapid spread of USB was due to the success of the initial iMac, which eliminated all terminals such as serial ports and SCSI, and unified USB only, and many peripheral device manufacturers released USB-enabled printers and keyboards without exception.
A representative of an advertising agency who participated in the iMac promotion testified that Jobs tried to imitate Charlie and Willie Wonka at the chocolate factory when the number of iMacs was about to exceed 1 million. Jobs conceived the idea of preparing only one golden certificate that said this iMac is the 1 millionth commemorative and enclosed in the iMac box. Those who obtain the certificate will receive a refund of the purchase price and have been invited to the Apple headquarters in Cupertino, CA with their family to plan a tour. Jobs also tried to look like Willie Wonka at the chocolate factory with Charlie. However, the idea was not realized due to regulations in California.
On April 19, 2001, after 2 years, 8 months and 4 days of launch, the number of iMacs sold reached 5 million. This means that one iMac was sold every 1.183 seconds. Apple, which was on the verge of bankruptcy, was able to survive thanks to the iMac’s huge hit. When it reached 5 million, Apple quietly released a press release. Simply put, the iMac is redefining consumer and educational computers, leading the industry with USB and FireWire, video, wireless networks, quiet fanless operation, and world-class design. He expects to launch the 10 millionth iMac a few years later. I also revealed it. Related information can be found here .
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