YouTube starts advertising that gives small producers a dime?

The YouTube partner program YPP, in which YouTube distributes advertising revenue to creators, is implemented, and creators participating in YPP that meet the requirements can receive revenue according to the number of video plays. Small creators who have not met the requirements so far have not been able to participate in YPP and have not been able to show ads on videos or earn money from them.

However, due to the new policy change, ads will appear on video producers who were unable to participate in YPP. However, it is pointed out that the profits are not distributed to the producers.

Originally, YouTube was generating advertising revenue for all videos. However, due to the change in the YPP participation criteria in 2018, only the total playing time over the past 12 months was 4,000 hours or more and the number of subscribers 1,000 or more as participation requirements. Creator videos that do not meet the requirements will not be displayed with ads except for some exceptions, and creators will not be able to earn revenue.

However, due to the policy change on November 19, 2020, ads will appear on creator videos that meet YPP requirements and are unable to participate in the program. However, the revenue earned from this advertisement is not paid to the creator.

Google, the parent company of YouTube, is earning revenue from advertising, and in early 2020, YouTube revenue was reported to be $4.717 billion per year. It can be said that this policy change is aimed at displaying more ads on the Internet and earning additional revenue on Google and YouTube.

The YouTuber who made the new policy change is the worst, he pointed out that YouTube is the most greedy move he’s seen so far, saying that it’s trying to show ads on creator videos and take 100% of its profits from creators who struggle to make money. In addition, YouTuber, who runs a YouTube channel for fun and does not have to have advertisements, said that this change seems to apply to all YouTube channels, and was concerned about the possibility of not being able to select videos without advertisements in the future.

Policy changes will first apply to the United States and will be deployed globally by the end of 2021. Small creators don’t seem to be directly affected because they don’t originally receive advertising revenue, but viewers may hate advertising, which may hinder channel growth. On the other hand, even after the policy change, advertisements will not continue to be displayed in videos related to politics, religion, alcohol, and gambling released by creators who did not attend YPP. Related information can be found here .