Amazon “blocked more than 10 billion counterfeit goods”

It is known that many fake products are sold on Amazon. Amazon released a brand protection report on May 9, 2021 (local time) and announced that it had blocked more than 10 billion fake products by investing $700 million in 2020.

On Amazon, there are a lot of fakes, such as fake Apple power adapters and fake books. Some of the fakes include false information such as safety standards that could endanger lives, and in August 2020, a California court ruled that Amazon was liable for goods sold by third parties within the Amazon Marketplace. .

Meanwhile, on May 9, 2021, Amazon released a brand protection report reporting anti-counterfeiting efforts. According to the report, Amazon has invested more than $700 million to prevent fakes in 2020, attracting more than 10,000 users. As a result, it is said that more than 100 fakes were rejected and more than 2 million fakes submitted were discarded at the fulfillment center before shipment.

Amazon also introduced a rigorous authentication process, such as video interviews, credit information verification, and threat detection using machine learning, for registration of entry accounts required for product sales within Amazon. Through this certification process, in 2020, more than 6 million award-winning entries account registration applications were dismissed. Even after account verification, it is said that all participating accounts are continuously monitored. In addition, it is said that only 6% of all accounts attempted to register passed the authentication process in 2020.

Through these efforts, Amazon succeeded in suppressing the number of fake returned products in 2020 to 0.01% of all products handled. Amazon’s representatives say they are pleased to be able to prevent many fake entries in 2020, but that this will continue until the fakes are completely gone. Amazon continues to invest and innovate to protect customers, brands and sales partners, and to counter counterfeit sellers. He said he expects to strengthen the linkage with law enforcement agencies in order to take responsibility. Related information can be found here.