Warner Bros. signs contract for exclusive opening of theaters on the 45th

It has been revealed that Warner Bros., in charge of film production and distribution, has signed a contract with AMC, a large American film chain, to exclusively release Warner Bros’ films in theaters for 45 days in 2022. AMC CEO Adam Aaron announced the exclusive disclosure agreement signed between Warner Bros. at the AMC financial statement presentation held on August 9, 2021 (local time).

He said he is pleased that Warner Bros. has made the decision to move away from the idea of simultaneously releasing theatrical release and digital delivery. He said he welcomed the idea of Warner Bros.’ . The company also said it was in active dialogue with all major film studios, suggesting that it was seeking deals with other studios to set up an exclusive release period in theaters.

Warner Media, the parent company of Warner Bros., has announced that it will release in theaters in 2021 and will also deliver on its own video streaming service, HBO Max. Since then, Warner Media has stated that the simultaneous release in theaters and HBO Max is a measure in response to the ongoing COVID-19 pandemic and is not permanent.

According to one report, the contract between Warner Brass and AMC has reached an agreement as of March 2021. Prior to the COVID-19 pandemic, the period of exclusive release of movie works to theaters was 90 days. Film studios have tried to shorten this period for several years, but each time they have failed to shorten the exclusive release period in the face of a movie chain boycott.

Analysts monitoring movie ticket sales are finding that simultaneous theatrical release and digital delivery reduces box office revenue and tends to encourage piracy. In fact, in the United States, Warner Bros.’ Suicide Squad and others were released in theaters and HBO Max in the first week of August 2021, but it is pointed out that the box office revenue was sluggish at $26.25 million.

Disney, likewise, has continued to release original works simultaneously theatrically through its own delivery service, Disney+, but Disney+ incurs an additional fee to view the titles, whereas HBO Max pays members to bring these films to theaters for free. can be seen at the same time. Related information can be found here.