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McDonald’s artificial meat burger to be tested in the US

McDonald’s will start trial sales of McPlant, a hamburger made with 100% plant-synthetic meat, at eight stores in the United States from November 3. The purpose of this study is to investigate the impact of trial sales and store operation with limited quantities.

McPlant Patty uses plant-based products jointly developed with Beyond Meat. Beyond Meat also sells to other fast food chains such as Carls Jr. and Deltaco.

McDonald’s is also conducting trial sales of this burger in countries such as Sweden, Denmark, the Netherlands, Austria, and the United Kingdom. Currently, McDonald’s does not yet use artificial plant-based meat only for regular hamburgers, but previously expressed its intention to prepare ingredients such as chicken, pork, and eggs with plant-derived ingredients.

When it comes to artificial meat, McDonald’s has become a hot topic in 2019 when it trially launched a Plant Lettuce Tomato Burger (PLT) burger using Beyond Meat Patty. Artificial meat patties improved by reflecting customer reactions at the time seem to be used for this trial sale. Related information can be found here.

lswcap

lswcap

Through the monthly AHC PC and HowPC magazine era, he has watched 'technology age' in online IT media such as ZDNet, electronic newspaper Internet manager, editor of Consumer Journal Ivers, TechHolic publisher, and editor of Venture Square. I am curious about this market that is still full of vitality.

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