Indiegogo launches feasibility study for all campaigns

Indiegogo announced plans to review the project feasibility in more detail before the project team launches a campaign to develop the product.

Will Haines, vice president of Indiegogo, aims to revise the open platform it has advocated so far and apply a pre-launch screening to all campaigns to proactively review campaigns that make it difficult to achieve or deceive those who want to invest. said to do He said at the launch of the service in 2008 that while it was ideal to provide a service that could be financed for any purpose, he came to understand that this was not what the open community really wanted.

Crowdfunding is essentially a fundraising process under the pretext of investing in the general public to take a stage where a team trying to create and innovate something unprecedented can prototype a project to sell. No project already sells a finished product in some form other than an early booking discount, but fundamentally investors risk that the project will fail prematurely and ultimately lose their rewards.

But there shouldn’t be any scam projects that only raise money from scratch. Crowdfunding is only possible with the expectation and trust of a community of people who invest and support innovation. And people expect the platform to be a safe and reliable place, and to maintain this place, Indiegogo will set up a review phase called the Guide Post program and step up its efforts to ensure that the project is feasible and a concrete plan can be developed before the campaign begins. said.

Indiegogo has provided experts and resources to review large-scale projects, but plans to bolster review efforts in all future campaigns. It will also partner with GoFundMe to establish a crowdfunding trust alliance to implement trust initiatives in other crowdfunding services. Related information can be found here.