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On November 9, 2021 (local time), Meta, which operates Facebook, will start targeting advertising options for topics that require careful treatment, such as race, ethnicity, political party, religion, and sexual orientation, from January 19, 2022. announced to be deleted. This prevents advertisers from posting ads on Facebook and Instagram that target users with specific personalities or political opinions.
Facebook has so far dealt with the UK leaving the EU, support for Trump’s inauguration, the illegal use of data from 50 million users by consulting firm Cambridge Analytica, and the problem of targeted advertisements that obstruct black voter voting. is occurring As a result, Facebook took measures to block political advertisements a week before the 2020 US presidential election, but has shown a passive attitude to restricting advertisements so far, such as announcing that it will continue to accept political advertisements immediately after the election.
Graham Madd, vice president of advertising and business product marketing at Meta, said in a blog on Nov. 9 that the company is confident in the best advertising experience and personalization. He said that he would like to respond to the opinions of experts, saying that he could introduce them.
Specifically, from January 19, 2022, options targeting matters that people may feel need to be treated with caution, such as options that refer to opinions, organizations, or persons related to health, race, ethnicity, political party, religion, or sexual orientation. is said to be deleted from Examples of topics that require careful handling include lung cancer awareness, World Diabetes Day, and health problems such as cancer chemotherapy. Sexual orientation, such as same-sex marriage or LGBT culture. Religious practices or groups, such as the Catholic Church and Jews. Others include political creeds, social issues, opinions, organizations, and people.
According to reports, the measure applies to all apps and services owned by Meta, such as Facebook, Instagram, and Messenger. Users can reduce the display of advertisements such as alcohol, childcare, pets, social issues, elections, and politics, but from 2022 onwards, the range of advertising content that restricts gambling and diet will be further expanded.
Of course, for public organizations that want to urge people interested in social issues to donate, or small businesses that want to value their customer connections, engagements that can reach people who like their pages or who have viewed their news feed videos. It also provides a customized audience. Related information can be found here.
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