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The COVID-19 pandemic has brought about a variety of changes in consumer behavior, including an increase in the demand for home appliances, especially computers, a decrease in the demand for jackets, and an increase in the demand for comfortable indoor clothes. It goes without saying that it is important for businesses to detect these changes quickly. Google has announced that it is adding a new Insights page to Google Ads. The Insights page will release a beta version in October.
The Insights page reveals a trend called search demand that is expanding user business relationships. For example, an outdoor company could receive a notification that demand for tents is growing when Google detects an increase in outdoor nights.
In addition to a notification that interest in a specific item is growing through recent trends, it also displays predictions that interest in other items such as skis will increase next month, and changes compared to competing websites. It also displays the top 10 growing fields, and you can also find out the characteristics of customers and regions.
Google has also launched Performance Max, which automatically maximizes advertising performance so business operators can focus on other things. Google already has an ad automation option, but the performance max feature is that it can display ads on all services such as YouTube, Gmail, Discover, and Google Search, the display network.
As with other automated campaigns, in Performance Max, advertisers provide video, etc., so that Google’s machine learning system automatically delivers advertisements to all advertising channels and automatically bids according to the goals delivered by advertisers. The new Insights page will help you understand the factors driving change, including performance max performance. Related information can be found here.
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