Clothes that suit your taste… Amazon Personal Shopper

Amazon offers a service called Prime Wardrobe, a service that allows you to purchase clothing products or return items completely free of charge. In addition, with this new service of Prime Wardrobe, designers announced that they will be launching Personal Shopper, a service that allows designers to choose clothes that suit their taste and body shape.

Prime Wardrobe, provided by Amazon, allows you to choose from two or more and up to six items marked as a service limited to Prime members, and try on the delivered clothing, shoes and accessories at home. Try it on until the 7th and decide whether or not to really buy the clothes during this period. If not, the product is returned to Amazon for free.

On July 31, Amazon announced that it was launching a new service called Personal Shopper for Prime Wardrobe users. Personal shoppers are able to listen to the opinions of people with knowledge of fashion as if the store clerk gave coordination advice at a clothing store with the Amazon stylist team’s service that selects clothes that suit the user’s taste.

Customers who want to use a personal shopper must first answer items about their favorite clothing style, their body shape, and budget through a survey. Based on this information, the designer carefully selects clothes, shoes, and accessories, and delivers up to eight items to the house. Also, like a regular prime wardrobe, try on for 7 days and buy an item or return it if you don’t need it.

Personal shoppers can coordinate only women’s clothes for prime members in the US right now. As men’s services are also being developed, men’s fashion services will soon be available. The personal shopper fee is $4.99 per month, and you can apply for styling once a month.

Foreign media point out that Amazon’s personal shopper will compete with Stitch Fix, an online coordination service established in 2011. Stitch Fix costs $20 per delivery, but it can be coordinated by both men and women as well as children and has a market cap of $2 billion. Recently, Amazon is showing an attitude to actively enter the fashion field. This personal shopper could also be a means of targeting Amazon’s fashion field. Related information can be found here .