A technology that tracks people without face recognition?

Traces AI is a computer vision startup that focuses on tracking people with cameras without relying on facial recognition data. Face recognition data can have too much privacy invasion. The face is identified as a blur in the frame and physical characteristics other than the face. To do this, it combines various parameters that can be obtained from the appearance. For example, data such as hairstyle or backpack presence, type of shoes, and clothes coordination can be used.

Trace AI is convinced that facial recognition technology is not always the best solution. Of course, the aspect of suggesting an alternative that does not infringe on personal information is strong, but as not all customers request or require face tracking, there may be other solutions.

In fact, earlier this year, San Francisco banned government agencies from using facial recognition software. You can do the same in other cities. The backlash against Detroit’s Project Green Light, which is monitored by facial recognition technology throughout the city, may also be reason to consider.

The Trace AI solution can be thought of as being suitable for a closed place where the data of people in the original site is limited. An example is data in a confined space such as an amusement park. It can also help you find someone with information, such as that a 10-year-old boy is on the street or is wearing blue pants and a white T-shirt.

In addition to privacy, this technology can also be expected to reduce racial prejudice. Computer vision systems known to be vulnerable to non-white face identification can be suspicious. The technology is also said to be deliberately handled in this way as one of the safest mechanisms for avoiding prejudices such as race or gender, blurring the face of a real person before sending the data to the cloud.

Trace AI believes that the U.S. and U.K. will become the largest market due to the large number of security cameras, but in Asian countries such as Singapore, masks are often worn and the effectiveness of face tracking software is considerably lowered, so it may become a strong customer. Related information can be found here .