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Market research firm Nielsen released data showing that 88% of Americans are using devices such as smartphones while watching TV.
According to data released by Nielsen, 88% of Americans use other devices such as smartphones while watching TV. In addition, 77% search for the program they are watching, and 41% say they are interacting with friends and family about the program they are watching.
These results mean that Americans are multitasking to watch TV and manipulate other devices. However, according to recent research, it is generally negative about multitasking. Studies have shown that the human brain is not suitable for multitasking, and studies have reported that multitasking not only decreases work efficiency, but also damages learning ability. There are also studies showing that multitasking lowers cognitive function in the brain.
Experts point out that many people are distracted by the content and can rely on social media such as Twitter to overcome the feelings of loneliness and boredom. Related information can be found here .
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