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Facebook acquired GIF animation search platform GIPHY. Reportedly, the acquisition amount will be about 400 million dollars (490 billion won).
It is said that the conversation on the takeover between Facebook and Giffy began prior to the Corona 19 pandemic. It was a discussion of partnership rather than acquisition. Giffy, acquired by Facebook, is a GIF animation search platform that allows you to search for GIF animations, share them on social media such as Twitter and Facebook, or embed them on websites.
In an official announcement, Facebook welcomes Kiffi who joined the Instagram team as part of the Instagram team, saying that it will be integrated into Instagram and other Facebook applications. According to Facebook, 50% of the avoided traffic comes through the Facebook Family app, half of which is through Instagram. Therefore, Facebook was already a lovely entity to avoid. It also announced that it will be easier to find GIF animations than ever by integrating Instagram and Avoid.
In addition, applications such as Facebook, Messenger and WhatsApp have used the avoid API for a long time. Therefore, Kiffi continues to invest in relations with API partners while still operating existing libraries. In addition, users can upload GIF animations to Gpi, and developers and API partners can have similar rights to Gpi API. Also, existing creative communities can continue to create good content. Therefore, Kiffy is integrated into Instagram, but it is expected to maintain its own brand. Related information can be found here .
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