It has been reported that digital payment company PayPal has made an offer to acquire Pinterest, a social media platform focused on photo sharing.
PayPal is offering $70 per share for the acquisition, with a total value of $45 billion. According to reports, if the acquisition is decided at this amount, it will be the largest acquisition of a social media company, surpassing Microsoft’s $26.2 billion acquisition of LinkedIn in 2016. Negotiations are still in the early stages, and conditions may change in the future or the acquisition may not be established.
Although there is an impression that it is somewhat weaker than Twitter, Facebook, and Instagram, these days, it is focusing on e-commerce functions that lead to product purchases from idea pins and uploaded images, and it may be compatible with PayPal’s payment function. In addition, we recently released an update that strengthens the connection with creators.
PayPal is planning to include shopping, digital wallet, and investment functions, and for this purpose, it is actively expanding its services, such as rumors of entering a stock trading platform, announcing the acquisition of Paidy, and starting to handle cryptocurrency. Whether or not the acquisition negotiations are successful, this PayPal trend is worth noting in the future. Related information can be found here.
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