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Google announced an update to its app subscription policy on April 16 (local time). The purpose is to make it easy to understand the subscription content or cancellation method.
Recently, subscription-type services that require monthly payment are increasing. Providers think that they want users to sign up for a long time because they can expect regular income, but for this reason, sometimes the trial period or monthly cost is vaguely or vaguely indicated, or the cancellation method is unclear.
However, such opaque content can lead to loss of user trust and unsubscribe or negative reviews, ultimately adversely affecting the business. It can lead to longer subscription retention by increasing trust in services that can easily disclose all the information users need. Therefore, although it is a policy change, it may of course also have the purpose of preventing fraudulent subscriptions.
In the new policy, the period and frequency of periodic purchases, and periodic purchases are required to use the app. If there is a free period, the conditions, period, and cancellation method should be explained in an easy-to-understand manner. In addition to this new policy, Google Play is also changing. In addition to emailing notifications to users before the end of the free or trial period, users with 3-, 6-, or 12-month subscriptions will be notified when updates are near, and those who removed the application from the subscription agreement will be removed. It should also be known that it will not be terminated. Related information can be found here .
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