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According to a financial report released by AMC, a large American movie theater chain, a warning is issued that the funds to continue operating the theater may be exhausted at the latest this year or early next year. To survive, you need to take extra steps or increase your visitors.
The reason for the business difficulties that movie theaters suffer is Corona 19. Not only was the release of numerous works being delayed, but only unwelcome news from the cinema entrance, such as the closure of the theater and the limit on the number of people, continued. There is a possibility that various responses, such as financing, theater rental negotiations, asset sale, and merger, by issuing new shares for additional borrowing, but even if it succeeds, it is dangerous enough to say that such difficulties cannot be overcome.
In early October, 494 out of 598 theaters in the United States resumed, but the theater capacity is usually limited to 20-40%. The total number of visitors is only 15% compared to last year. Director Christopher Nolan’s latest film, TENET, is also said to have less than expected box office performance in the United States. It’s because people still hesitate to go to the cinema. According to reports, the big titles scheduled to be released in the US are The Croods (A New Age), Free Guy, Coming 2 America, Wonder Woman 1984, and Dallang 4 Side. All disclosures are scheduled for late November, but there is no possibility that disclosure can be postponed.
In Korea, due to Corona 19, in March, LOTTE Culture Works applied for a recommended resignation for employees who have been working for more than 10 years, and in October, LOTTE Culture Works applied for a recommended resignation and for employees of more than 5 years.
However, the cause of the movie theater sluggishness is not just Corona 19. What is as problematic as Corona 19 in movie theaters is that there are an increasing number of platforms for viewing movies besides movie theaters. The method that was released in the theater was also changed to the Internet delivery method with Corona 19 as an opportunity, and is having great success. If this memory of success is settled in the future, it is also possible that some of the customers who have left the theater will not return even after the end of Corona 19.
The Paramount Consent Decrees, which has long been established in the film industry, has been approved for abolition of the fact that filmmakers should not own a movie theater, in other words, it means that occupying a place as a movie theater has no meaning.
In the future, watching a movie in a movie theater or the like is likely to increase the color of experience-based content. Sitting with an unspecified number of people and drinking popcorn or cola is a unique experience that is different from the existing ones. The crisis in movie theaters is only due to the trend of the times and the evolution of technology, but the direct cause of Corona 19 has accelerated. Related information can be found here .
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