The best-selling game console in the US market for two years

The Nintendo Switch, launched in March 2017, has been found to be the most-selling game console in the United States for 23 consecutive months.

According to market research firm NPD Group, in October 2020, Nintendo Switch and Lite sales in the U.S. increased by 136% year-on-year to 73,5,926 units. This figure is the largest number of units sold in history. As a result, the cumulative sales of Nintendo Switch in the United States amounted to 22.5 million units.

According to information on Nintendo’s official website, as of the end of September 2020, the global cumulative number of Nintendo Switch sales totaled 68.3 million units. In response to the Nintendo Switch’s uptrend, Nick Chavez, senior vice president of marketing for the U.S., stressed that he was excited about the increase in Nintendo Switch sales. In addition, as one of the factors in which the Nintendo Switch sales reached an all-time high in October 2020, it was cited with sufficient inventory. In 2020, due to Corona 19, demand for game consoles surged, but at the same time, the Nintendo Switch was temporarily suspended from shipment. In the midst of this situation, Nintendo was busy securing inventory of Nintendo Switches so that it could supply supplies that meet demand.

Another reason is that I heard that the Nintendo Switch Gathera Forest body set, which was released in March 2020, made from the animal forest, was released. According to Chavez, the well-received Nintendo Switch Gather Forest main body set was sold again on October 4, supporting the increase in Nintendo Switch sales. In addition, Vice President Chavez said that it has decided to supply enough Nintendo Switch Gather Forest body sets to the market from the holiday season to 2021.

As in 2019, Nintendo said that most of the sales growth was due to continued demand from women and families. Vice President Chavez said it was women, children, teenagers and parents playing Nintendo Switch that drove growth this year.

Meanwhile, in the second week of November 2020, two next-generation game consoles were released, including the PlayStation 5 and Xbox Series X. In the coming holiday season, the demand for new game consoles may increase further, so the Nintendo Switch’s winning streak in November 2020 may stop.

However, Nintendo will release the MarioKit Live Home Circuit in October 2020, and the end of Zelda incomparableness on November 20th. There is also plenty of potential to increase Nintendo Switch sales during the holiday season.

Vice President Chavez said that when a new game console enters the market, attention is always drawn, and the appearance of the PlayStation 5 and Xbox Series X on the market is quite a big deal. By saying that they think they are making a unique offer, they argued that they are well differentiated from competitors. Related information can be found here .