BuzzFeed acquires HuffPost

The owner of HuffPost, formerly called The Huffington Post, has changed. That parent company Verizon Media has agreed to sell HuffPost to BuzzFeed.

It is reportedly acquired through stock trading. Verizon Media also invests in BuzzFeed and becomes a minority shareholder. The contract contained an agreement between the two companies to deliver content to each other, and aimed for other opportunities to generate revenue by creating advertising cooperation and joint innovation groups. As mentioned in the BuzzFeed press release, this contract will bring HuffPost back to its original position after one year. That’s because BuzzFeed co-founder Jonah Peretti was one of the founders of The Huffington Post Media. He said that BuzzFeed’s acquisition of HuffPost is because it believes in the future of HuffPost and its potential to define the way media in the years to come. Said it would give.

AOL acquired The Huffington Post for $315 million 10 years ago. At the time, the acquisition attracted attention due to the combination of journalism and digital media, but the organization that combined the two companies was first changed to Oath, and later changed to Verizon Media, such as the acquisition of AOL by Verajin and the acquisition of Yahoo.

As a result, rumors of the sale of HuffPost have been rumored several years ago. In 2019, Verizon Media CEO Guru Gowrappan said that HuffPost would not be sold because it is the core of its own content. Related information can be found here .