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Ford announced a six-year partnership with Google and announced that Android will be installed in millions of Ford-made cars after 2023.
Through the business alliance announced this time, Ford is expected to install systems developed by Google, such as Android, Android Assistant, and Google Maps, on cars produced from 2023. It is also expected to respond to Tesla’s wireless firmware update.
Many automakers such as Ford spend a lot of money on system development, but consumers enjoy using systems that provide an interface similar to a smartphone, such as Android Auto developed by Google or CarPlay developed by Apple. It is also pointed out that automakers are investing unnecessary expenses in system development.
Ford CEO Jim Parley said in an interview that Ford spent hundreds of millions of dollars annually on developing navigation systems and automotive entertainment experiences, but the system developed by Ford was less than a regular smartphone, and the business partnership with Google is worth hundreds of millions of dollars. .
In 2019, General Motors also signed a contract to integrate Google Assistant into cars. However, this business alliance between Ford and Google is one step further. Employees from both Ford and Google will join a group called Teamup Shift to speed up Ford’s work efficiency and response to customers.
Google search revenue decreased by 10% in the second quarter of 2020, and growth is required in businesses other than search services. This is why it is pointed out that this business alliance with Ford can be a stepping stone to expand the Google cloud computing business. CEO Jim Parley reviewed some companies, but eventually decided to partner with Google, and said that the company prefers Google Cloud Services. Related information can be found here .
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