Disney announced the settlement of accounts in the first quarter of 2021, and announced that the number of paid members of its video streaming service Disney + exceeded 94.9 million.
Disney video streaming service As of January 2, 2021, the number of paid members is 94.9 million for Disney+, 39.4 million for Hulu, and 12.1 million for ESPN+. As of December 2020, Disney announced that the number of paid Disney+ members exceeded 86 million, so the number of members increased by more than 10 million in just one month. In December 2020, the Disney+ original work, Mandarori Season 2, started, which seems to have contributed to a significant increase in the number of paid members.
At the start of the service, Disney reached 94.9 million paid members with a target by 2024. However, with this number being reached within 14 months of service launch, Disney has set a new target for between 230 and 260 million paid members by 2024.
Disney+ launched Marvel’s Wanda Vision on January 15, 2021, but the resulting increase in the number of paid members is not included in the 94.9 million paid members. Therefore, it is also saying that the number of paid members has already exceeded 100 million.
When comparing the number of paid members with Netflix, which leads the video streaming service, Netflix has 244 million paid members, while Disney has 146.4 million people combined with Disney+, Hulu, and ESPN+.
Disney video streaming business sales increased 73% year over year to $3.5 billion. The average monthly sales per paid member is $4.03. Disney+ makes its first impression in the United States, and starting March 26, 2021, the monthly fee will increase from $6.99 to $7.99, and the annual fee will increase from $69.99 to $79.99.
The increase in the number of Disney+ paid members is one of the brightest figures in the Disney quarterly closing. In the first quarter of 2021, total Disney sales were $16.25 billion, down more than 20% year-on-year. Due to the effects of Corona 19. The Disney cruise business is closed and admission to Disney parks around the world is restricted. In addition, due to the Corona 19 effect, Disney is delaying the release date of major works, so this is also expected to have a significant impact on the entire Disney business.
On the other hand, as more consumers refrained from going out due to Corona 19, the number of Disney+ paid members increased significantly. The number of paid members is 33.5 million in the second quarter of 2020, 57.5 million in the third quarter, and 73.7 million in the fourth quarter, and the number of paid members is increasing by 20 million each quarter. Related information can be found here .