Beyond Meat, global supply contract with McDonald’s, KFC, and Pizza Hut

Beyond Meat, which develops artificial meat, develops McDonald’s and Kentucky Fried Chicken. Signed a global supply contract for brands and products.

According to reports, Beyond Meat and McDonald’s have formed a strategic cooperation for three years to become the preferred supplier of McDonald’s vegetable products. Also, yum! The brand will also form a strategic alliance and develop menus using identification-based proteins such as KFC, Pizza Hut, and Taco Bell, which are affiliated with its own brands.

Bruce Friedrich, secretary general of the Good Food Institute (GFI), an NPO promoting the use of plant-based alternatives, explains the two agreements that meat will be plant-based in the future has shown the clearest indications to date.

Menus using artificial meat, not animal meat, have been actively developed in recent years, and KFC also sold Beyond Fried Chicken using Beyond Meat in 2019. McDonald’s also announced McPlant, which is made of 100% vegetable ingredients, and is expected to be deployed throughout the United States in 2021. Related information can be found here.