It is said that FLoC, which is being developed by Google, is blocked by GitHub, a software development platform.
Federated Learning of Cohorts (FLoC) is a new advertising method devised by Google to continue targeted advertising while the use of third-party cookies is avoided under new data protection rules established by the EU. Google claims that it does not lead to infringement of personal privacy by classifying the FLoC into thousands of groups and performing targeted advertisements according to the interests and interests of each group.
However, in reality, since it is possible to identify individuals from various information, various places such as the Electronic Frontier Foundation are criticizing them. In this flow, the software development platform GitHub also added a phrase (Permissions-Policy: interest-cohort = ()) to the HTTP response header in the HTTP response header (Permissions-Policy: interest-cohort = ()). While web browsers Brave, Vivaldi, and WordPress are already expressing anti-FLoC, GitHub is also added. Related information can be found here.