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YouTube is conducting a beta test for YouTube Shorts, a feature that uploads TikTok style short videos, and will start official services in the US and India. For this YouTube short boom, the establishment of the YouTube Shorts Fund, which rewards creators with $100 million, was announced on May 11, 2021 (local time).
YouTube Short is a feature that allows you to post short videos of up to 60 seconds. Currently, official service has begun in the United States and India, and beta tests are being conducted in other regions. YouTube established the YouTube Short Fund on May 11th and announced that it will pay $100 million from 2021 to 2022 for users who upload videos to YouTube Short.
According to YouTube, thousands of creators who have received a lot of reactions and views are selected every month and paid according to their contribution to YouTube Short. Not only creators who participated in the YouTube Partner Program, but all creators who upload original videos on YouTube Short and comply with community guidelines are subject to judging.
YouTube announced in its announcement that YouTube Short Fund is the first step to build a YouTube Short monetization model, and is actively working on building a monetization model and is building a monetization model optimized for YouTube Short based on various opinions. YouTube is planning to add various functions such as automatic subtitle function and video color adjustment filter function to videos uploaded to YouTube short in the future. Related information can be found here.
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