App billing in the first half of 2021 increased by 24.8% compared to the previous year

Sensor Tower, an application research company, announced the results of a survey on App Store and Google Play app billing and downloads in the first half of 2021. In the first half of 2021, applications and amounts amounted to $64.9 billion in the App Store and Google Play combined, exceeding the $52 billion recorded in the first half of 2020 by 24.8%.

According to Sensor Tower, the amount charged for matching App Store and Google Play was $52 billion in the first half of 2020 and $64.9 billion in the first half of 2021, up 24.8% from the same period last year. However, from the first half of 2019 to the first half of 2020, the growth rate was 29.3%, and the growth rate itself is decreasing.

If you look at the trend of total payments on the App Store and Google Play, the amount of payments on the App Store increased by 22.1% from $34 billion to $41.5 billion. Google Play payments rose 30% from $18 billion to $23.4 billion. As for the high growth rate of Google Play, Sensor Tower analyzed that it was due to markets such as the Philippines, where Corona 19 is continuously affected.

TikTok took first place in the ranking of payment amount for non-mobile game apps. According to Sensor Tower, consumers spent more than $920 million on TikTok in the first half of 2021. YouTube, a video platform, ranked second in terms of payment amount, followed by dating app Tinder in third place, comic novel app Picoma in fourth place, and Disney+, Disney’s streaming service, in fifth place.

Meanwhile, the number of app downloads in the first half of 2021, including App Store and Google Play, is estimated to be 72.5 billion, an increase of 1.7% from 71.3 billion in the first half of 2020. This growth rate is well below 25.7% from the first half of 2019 to the first half of 2020. Looking at the number of app store downloads, the App Store decreased 10.9% year-on-year and Google Play increased 6% year-on-year. This may be due to the fact that the impact of Corona 19 is still strong in India, where there are many Android users, while the impact of Corona 19 has faded in the United States, where there are many iOS users.

The number of mobile app installations ranks in the order of TikTok, Facebook, Instagram, WhatsApp, Telegram, and Messenger.

Also, looking at the trend of billing for mobile games, which accounts for most of app billing, in the first half of 2021, the billed amount for games in the App Store increased by 13.5% from the same period of the previous year to $26 billion, and that of Google Play was $18.7 billion, up 24.7% from the same period of the previous year. was $44.7 billion, an increase of 17.9% compared to the same period last year. In addition, the growth rate from the first half of 2019 to the first half of 2020 is 25.5%, and the growth rate from the first half of 2020 to the first half of 2021 seems to be sluggish, but Sensor Tower said that it shows that the rise of interest has been normalized late in the extreme situation of the Corona 19 epidemic rather than the industry recession.

If you look at the game app billing amount ranking, if you look at the combined rankings of both stores, the 1st place is Honor of Kings, the 2nd place is PUBG Mobile, and the 3rd place is Wonshin. Looking at the download trend of mobile game apps, the number of downloads in the first half of 2021 was 28.1 billion, a decrease of 1.4% from 28.5 billion in the first half of 2020. This is pointed out as a change due to the COVID-19 pandemic. In the first half of 2021, downloads from the App Store were 4.4 billion, a decrease of 22.8% compared to the same period of the previous year, and Google Play was 23.7 billion, an increase of 3.9% compared to the same period of the previous year.

When looking at the game app download rankings, Join Clash 3D, which took the first place in the Google Play ranking, also took the first place in the overall ranking. Next, Garena Free Fire, High Heels, Bridge Race, and Irmonus are shown in that order.

In the first half of 2021, total book category app payments reached $1.1 billion, a 58% increase from $720 million in the first half of 2020. In addition, the total amount of app payments in the sports sector increased by 65% year-on-year to $491 million, and the total amount of app payments in the entertainment sector increased by 49% year-on-year to $4.4 billion.

Looking at the growth rate of the number of app downloads in the first half of 2021 by sector, the weather category apps reached 383.2 million, an 80% increase from the same period of the previous year. This means that after a long-term city blockade, there is a possibility that the desire to go outdoors is increased or the increase in global bad weather is the cause. Related information can be found here.