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With the outbreak of COVID-19, the number of meetings in remote environments has rapidly increased, and video conferencing tools such as Zoom and Microsoft Teams have become popular. However, since video conferencing communicates with the other party through a microphone and a camera, the sound quality and picture quality greatly depend on the environment. It is said that the sound quality of conversation in such a video conference greatly influences the impression of the other party.
Thomas McKeeray, founder of marketing research firm Ariyh, says that the quality of the content you’re listening to is more important to you. For example, in the case of a conversation using a video conferencing tool, the higher the conversation quality, the more intellectually competent the speaker and the more favorable the person.
According to him, as a result of an experiment in which two types of voices were prepared for the physics lecture at the academic society and listened to the subjects, the number of subjects who rated the lecture as excellent was 19.3% more than those who listened to the high sound quality.
In addition, a high-quality version of a video announcing the study and a low-quality version of the video were released on YouTube, and a 5-step evaluation questionnaire was conducted to determine whether the lecturer was speaking well, whether the lecturer was wise, whether the lecturer had a crush on the lecturer, and whether the research contents were important. experimented with the investigation.
As a result, the score of the high-quality version outperformed the score of the low-quality in the four questions. Basically, as the difficulty in understanding information increases, people tend to underestimate the credibility of the corresponding beliefs. Also, since the reliability of information also affects the impression of the sender of the information, the impression of the speaker deteriorates if the content is difficult to understand.
In order to improve the sound quality in a teleconference, it is necessary to use a high-quality microphone, clean up the high-speed Internet connection environment, and minimize background noise. He recommends consulting with a sound engineer to check and optimize sound quality in advance, saying that you should always consider using a high-quality microphone for video conferencing. If you can’t control the video conference sound quality, we recommend that you let the other party know about it. This will reduce the negative bias the listener has toward the speaker. Related information can be found here.
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