MailChimp, a company that provides digital marketing tools, is reportedly considering selling the business. The sale price is likely to exceed $10 billion.
In addition to email-enabled marketing tools, MailChimp is a company that provides tools for performing web design and marketing tasks. It is mainly used by e-commerce operators to send promotional and campaign newsletters to their customers.
In addition to selling the company, Mailchimp is also considering selling non-controlling shareholders’ shares, according to reports. Mailchimp’s 2020 pre-tax profit is said to be around $300 million. Analysts say Mailchimp is reporting revenue of $700 million in 2019, and the estimated pre-tax profit here or the value of Mailchimp is likely to range from $7 billion to $11 billion compared to its competitors.
Mailchimp was founded in 2001 and at the time provided paid marketing software. As a result of freemiumization in 2009, the number of users rapidly increased, and in 2014, it was installed 450,000 times a year. 10 billion marketing emails are sent every day using Mailchimp.
Usually, these companies grow their business by obtaining funds from investors, but Mailchimp has never received any investment and the company is completely owned by the founder. Acquisition candidates include leading technology companies that supply enterprise software, but if the acquisition is made, the acquirer can expect significant revenue growth. Related information can be found here.
Add comment