Cloud video collaboration tool acquired by Adobe

Adobe announced that Frame.io, a cloud-based video collaboration tool used by more than 1 million professional video creators, will be acquired by Adobe. The acquisition price is $1.275 billion.

Frameio is a tool that uses a technology called C2C (Camera to Cloud) to upload the video data taken by the user directly to the cloud so that people who are not at the shooting site can check the video data immediately after shooting or create it in the cloud. You can access video data in the cloud, so you don’t have to share large file data, so you can get video feedback quickly.

Frameio updated its blog on August 19 (local time) and announced that it was acquired by Adobe. According to the report, Frame.io co-founder Emery Wells started Frame.io for a boutique post-production company located in New York City with the co-founder in March 2015. It is said that it is a product that understands the needs and is constructed.

The video industry has undergone unprecedented changes over the past few years, and specifically, it is the best time to become a professional video producer because the demand for video such as videos for brand stories, videos about coding know-how, and videos about new product announcements is increasing on social media. On the other hand, the reality is that video providers cannot meet most of the endless user demands. It is analyzed that this explosive increase in video demand is the secret of Frame Io’s popularity.

Why did Frameio accept the Adobe acquisition? No other company in the world has revolutionized the creative industry as much as Adobe. The tools for creativity are the core of Adobe’s DNA, and video is the culmination of some creative fields. He said he came in often. Frame.io is a suitable acquisition target for a company that not only continues its innovation-oriented, but can also take Frameio to the next level. Adobe also explains that it has the same corporate culture as its values and is confident that it is the best company for its growth.

Meanwhile, Adobe said that the acquisition aims to free up creativity by adding Frameio Cloud basic workflow functions and making the Creative Cloud creative process more collaborative, productive and efficient. Frameio and Adobe will share the vision of creating the future of video production by integrating the video production strengths and the Frameio cloud native platform, he added.

The total value of the acquisition by Adobe is $1.275 billion. According to Adobe, upon completion of the acquisition, Frameio co-founder and CEO Wells and co-founder John Trevor will become Adobe employees, with Wells leading the Frameio team. The acquisition is expected to be completed by Adobe in the fourth quarter of 2021. Also, the acquisition does not eliminate Frameio, a video collaboration tool, and in the future, will allow deeper integration with Adobe products such as Premiere Pro. However, he emphasizes that the acquisition by Adobe does not mean the end of collaboration like other video editing tools such as Final Cut Pro and Da Vinchin Resolve. Related information can be found here.