In YouTube, since advertising revenue is returned to creators, the revenue is distributed not only to YouTube, but also to creators who post content on YouTube. YouTuber, who mainly earns money from YouTube activities, is also recognized as a profession. YouTube has compiled a list of features for creators to monetize under the title 10 Ways to Make Money on YouTube.
The first is YouTube sort. It is a TikTok counter service that allows you to post videos up to 60 seconds. On May 11, 2021, YouTube announced the establishment of the YouTube Shorts Fund, which rewards creators who use it to revitalize YouTube Shorts by $100 million.
It also pays up to $10,000 per month for creators who post original videos. YouTube has revealed that the YouTube Short Fund will be replaced by a long-term and scalable monetization program, indicating that it will support video creators posting on YouTube Short for a long time.
Second is advertising. Video ad revenue is the most important source of revenue for creators who publish content on YouTube. It is unknown how much of the ad revenue earned is returned to creators, but YouTube ad revenue reached an all-time high of $7.02 billion in the second quarter of 2021, up 83% from the same period a year earlier.
Third is YouTube Premium. With YouTube Premium, you can get benefits such as background playback and download of videos, hide video ads, and use of YouTube music in the paid subscription plan. A portion of YouTube Premium revenue is also returned to YouTube creators. In August 2021, reports emerged that Premium Lite, a cheaper plan than limited to hiding video ads, was piloting in select regions.
Here are the channel members. Channel membership is a paid subscription plan that creators can set up on YouTube. Users who have signed up for membership are using member-limited stamps by watching content exclusive to creator members or chatting. Since most of the revenue through channel membership is paid to producers, it is a big source of revenue for producers. According to YouTube, the revenue earned by YouTube creators from channel members in 2020 more than quadrupled compared to 2019.
The fifth is Super Chat. Live broadcast and video premium release on YouTube can open a chat where users can speak in real time. In chats where monetization is recognized, users can send super chats that are displayed while highlighting their opinions for a fee. Of course, most of this super chat revenue also belongs to the creators.
Here are the super stickers. Super Stickers are a feature that allows users to post live or premium public chats as well as Super Chat, allowing users to post prominent emoticons or animations in the chat window.
Next is Super Thanks. As a new monetization program announced in July 2021, the browser version and Android and iOS mobile version betas are being introduced. With a feature that made super chatting possible with video, which was only possible in live broadcasts and premieres until now, users can pay a certain amount to leave colorful comments on the video.
The eighth is Merchandise. Creators can sell their own original products by using the product sales function officially provided by YouTube. YouTubers can sell original brand T-shirts and mugs, and purchase windows can be prepared in the video. In YouTube, the obstacles to generating ad revenue are increasing, and it is becoming more difficult for new entrants to make sufficient profits from ad revenue alone. Therefore, it is said that the number of YouTubers who generate revenue through channel composition and merchandising rather than advertising income is increasing.
The ninth is ticket sales. The way creators make money on YouTube isn’t just rewards directly from YouTube. For example, if you are a music creator, you can promote your live on YouTube and buy tickets on YouTube. To realize this ticket sales function, YouTube is partnering with Ticket Monster, the largest ticket sales company in the United States.
Last but not least is YouTube BrandConnect. YouTube Brand Connect is a service that connects creators and brands to launch brand content campaigns to generate revenue. Even if a creator who has a certain number of subscribers and is recognized for generating revenue is considered an influencer, it takes a considerable amount of time for companies to actually contact and negotiate with the influencer. When a producer registers with YouTube Brand Connect, YouTube provides a platform that serves as a window for companies, so creators and companies can negotiate a contract smoothly.
However, one of the qualifications for YouTube Brand Connect is to be a creator based in the United States, Canada, and the United Kingdom. YouTube says it is developing new ways for creators to take it to the next level. Related information can be found here.