On October 1st (local time), Twitter launched Twitter for Professional, a platform for creators, publishers, businesses, and nonprofits to monetize and post additional information. The target account can be converted from an existing account to an expert account. Switching to a professional account gives you access to advanced professional tools such as Advanced Profile, Twitter Shopping, and Quick Promote.
The Advanced Profile contains additional information not available to ordinary users on the profile screen. For example, it could link to a map app that displays store addresses, or post business hours, phone numbers, and more. In addition, product catalogs and newsletter subscription buttons that link to stores can be posted. The newsletter uses Revue, a service acquired by Twitter.
Accounts that are converted to professional accounts can be converted here because the Twitter for Professional tab will appear at the bottom of the settings menu. There are two types of account: Business and Creator, but this can be changed later. In addition, expert accounts are currently only available to a small number of users in some markets.