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Warner Bros. Film Production Division announced that it has introduced an AI project management system that has been developed by Cinelytic, a video production management software startup, for three years.
The introduction of an AI project management system doesn’t mean that the 2019 Joker-like mega hits can be poured out. However, this system saves project managers the time to do repetitive and detailed work, and supports sectoral budgeting, distribution and marketing strategies, and timing to market.
This software can come in handy when competition for bids occurs at film festivals, for example, and the need to spend hours of large budgets. In addition, AI analysis has the potential to prevent mistakes in making decisions about works that were difficult to make a box office hit.
Unlike Silicon Valley, Hollywood is a place that is driven by human intuition, so technology adoption is relatively slow. In addition, creative work requires human experience and intuition, so it is still in the hands of humans, not software, as well as the authority to make final decisions. But Cinematic calculates numbers, analyzes huge datasets, and pulls out patterns that humans cannot find.
It can be said that the good or bad of a film work is determined not only when the project management, but also the number of scripts and casting, the appropriate budget, and the skill of the director are balanced. However, if AI supports the tedious work part, it may increase the likelihood of a good work by allocating manpower to more creative fields. Related information can be found here .
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