Amazon announced that the number of members of Amazon Prime, a monthly flat-rate service that provides priority delivery of products for sale, has exceeded 150 million.
According to CEO Jeff Bezos, the number of same-day or next-day delivery services for Amazon Prime members has more than quadrupled in the most recent quarter over the previous year. Also, the number of prime video plays has doubled compared to the previous year.
Of course, the overall performance is good. Amazon generated huge sales of $87.4 billion, up 21% year-on-year in total sales, and net profit also increased by 8% to $3.3 billion. The reason for this strong performance is that it peaked enough to record 1 billion shipments in the year-end sales competition in 2019. Analysts say that Amazon’s solo drink reduced sales of competitors such as Target and JC Penny.
In addition, the Amazon Web Services (AWS) business, which accounts for a large portion of the revenue stream, has an estimated growth rate of 32% as the momentum has slowed due to the pursuit of Microsoft and Google. Responding to concerns, Amazon says it is building new data centers and hiring engineers to avoid pursuing competitors, while also stepping up investments in potential markets such as India and Brazil.
Amazon Prime raised its annual fee from $99 to $119 in 2018. However, it is driving the number of members by using a strategy that provides stability with delivery speed and does not miss consumers with Prime Video and Amazon Prime Music. Related information can be found here .
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