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Alphabet announced that the number of YouTube Premium and YouTube Music subscribers exceeded 20 million as of the fourth quarter of 2019.
Spotify, the number one streaming music service, has lag behind, considering that as of September 2019, there are 113 million people and Apple Music 60 million as of June last year. However, assuming that all premium users are also using YouTube music, it is clear that it is a major music channel with a considerable scale. In addition, YouTube TV, which streams content from cable broadcasting companies in the United States, also increased its number of subscribers, reaching 2 million by the end of 2019. This is about 700,000 fewer than Hulu TV or Sling TV, but it can be said to be a good performance considering the time of service start.
YouTube has a solid foundation for video sharing services, so it can always make a paid service stand out to users. YouTube TV started live broadcasting of the American professional baseball MLB, and it also induces YouTube premium subscriptions. In addition, Android 10 pre-installed the YouTube music app when purchasing the device.
YouTube is also releasing a plan to promote subscription through discounts such as a student plan or a prepaid plan for premium services. In 2019, many countries and regions launched a new YouTube premium service, and the service areas all exceeded 70 countries. After 2020, it may be possible to expect a reap of subscriber growth.
In addition, Amazon Music, a major music streaming service, is reported to be 55 million as of January 2020. Related information can be found here .
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