Spotify has over 124 million paid users

Spotify announced its record-breaking sales in the fourth quarter of 2019, increasing its total number of subscribers by 10 million to 275 million, and to 124 million paid users alone.

The driving force behind this performance is the analysis in the recent podcast. Podcasts can be said to be highly profitable as they can build a fixed fan base that can produce content at low cost. Spotify analyzes that podcasts have exponentially increased the number of streaming content, as well as podcasts fueling the growth of paying users through active investment in this area. In addition to the podcast, it can be said that the strategy of partnering with the Google Home Mini free distribution campaign during the holiday season and the Xbox Game Pass contributed to user expansion.

According to Spotify, revenues increased by 474 million euros and losses were incurred by 77 million euros. Spotify is proclaiming 2020 as the year of investment and will actively invest in podcasts. Although not mentioned in the report, it has been reported that Spotify has acquired the sports and pop culture media The Ringer. Ringer’s podcast has 100 million listeners. Spotify expects to reach 300 million users by the end of the year, making it a bigger leap forward this year. Related information can be found here .